Business model and Competitive Advantage of Amul.

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The Amul representation of dairy change and growth could be a three tired organized with the dairy accommodating social orders at the town/district level combined beneath a milk affiliation at the area level and an organization of portion connecting at the state level.




The Amul representation has helped India with emerging as the greatest drain producer on the planet.

In abundance of 16 million drain producer pour their drain in 185903 dairy pleasant so urban communities the country over.

Their Milk is ready in 222 Locale co-employable Drain affiliations and publicized by 28 State Displaying associations ensuring a prevalent life for millions.

AMUL's novel transport arrange taking after a mix of including, chilled, solidified and unused circulation interstates, spread more than 7000 dealers along and 500,000 retailers, licenses it to without any issue surge the advertise making strong passage obstruction.


By Kahkshan Asif ☺

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