SUPERIOR PERFORMANCE THROUGH GREEN AND REVERSE LOGISTICS BY ORGANISATIONS

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SUPERIOR PERFORMANCE THROUGH GREEN AND REVERSE LOGISTICS BY ORGANISATIONS

1.0 Introduction

1.1      Background of Study: explain the topic, explain variables, explain other related variables,

Reverse logistics (RL) is a key factor of Supply Chain Management. RL can be defined as “the process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods, and related information from the point of consumption to the point of origin for the purpose of creating or recapturing value, or proper disposal”. RL can be understood as a strategic resource that can help the firm obtain a competitive advantage through the efficient recovery of the value of products  (Encarnación García-Sánchez, 2018)
In response to high volumes of the returned products, organizations are taking measures to guide and illustrate the reversal of flows in the supply chain, i.e., reverse logistics. With reverse logistics programs firms and organizations seek cost savings and efficiencies related to reclamation, redistribution, and disposal of products returned “upstream” to the retailer or manufacturer.  (Ellinger, 2011)
According to Trebilcock (2001), reverse logistics consists of five processes that begin from authorization of returns, transportation, auditing, product disposition and making information system to track returns. (Kuan Siew Kho, 2012)
Based on the green and reverse supply chain literatures, the latest research is on reverse logistics processes focus on product disposition options illustrated in Figure 1.
It is Also considered as product recovery options, describe that right management of product disposition is a strategic move that paves the way towards superior and efficient  performance. (Kuan Siew Kho, 2012)

 
According to Steele and Rodrigues (2008) there are five different key areas for reverse logistics:
 1. Returns prevention and warranty/repair policies
 2. Logistics
3. Repair operations  
4. Recycling and reuse
5. Product design for environment and service.  (Nylund, 2012)
 
Variables
·        Technological skills
·        Organizational innovativeness
·        Top management support for IT
·        Reverse logistics
·        Organizational Performance
 (Encarnación García-Sánchez, 2018)
·        High cost
·        Inventory management
·        Communication between 1st, 2nd and 3rd party logistics
 

1.2      Research Problem: Clearly write what actually is the problem

There are many problems and challenges facing by many companies in their supply chain management. Some of the main problems are:
·        Technology strategy and management.
·        Environmental issues
·        Poor customer service
·        Freight billing
·        High rate of demurrages
·        Lack of communication
·        Challenges of warehousing
·        Lack of automated inventory management
·        High rate of returned products
And so many other issues that must use to resolve for betterment of supply chain management system.

1.3           Research Questions: What are the research questions (1-2-3) that you will answer at the end of analysis

Q#1. Where does the returned product from reverse logistics go? Ex. Warehouses, recycling facilities.  
 (Nylund, 2012)
Q#2. How reverse logistics could bring change in supply chain efficiency?
Q#3. What are the challenges faced in reverse logistics?
1.4           Research Objectives: Why you are doing this research? In order to solve the problem  
The main objective is to examine reverse logistics &  green logistics.  (Nylund, 2012)
Main motive is to implement green and reverse logistics systems by organizations, by keeping Maintain and efficient inventory system efficiently,  to make sure that our customers are being informed about shipment schedule, arrival and departure timing.
To bring change in the business performance of the organizations.

By Kahkshan Asif ☺

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